Objective:

To explore and present the impact of the metaverse on various industries, including digital assets, gaming, real estate, retail, and ethics, by highlighting how marketing strategies adapt to this evolving virtual landscape.
 

Key Sections:

1. Digital Assets:

   • Focus: The marketing of NFTs and other digital assets in the metaverse.

   • Research Question: How are digital assets marketed to symbolize an individual’s status in the metaverse?

   • Methodology: Qualitative and quantitative online questionnaires targeting Millennials and Gen Z.
      

2. Gaming:

   • Focus: The adoption and influence of the metaverse on the gaming industry.

   • Research Question: Is the gaming community likely to engage in esports within the metaverse?

   • Methodology: Qualitative surveys among professional gamers and esports participants.
      

3. Real Estate:

   • Focus: The integration of real and virtual real estate in the metaverse.

   • Research Question: How have luxury retail companies leveraged metaverse real estate projects?

   • Methodology: Quantitative research and web-based content analysis.
      

4. Retail:

   • Focus: The influence of the metaverse on traditional and virtual retail marketing.

   • Research Question: How can the metaverse positively influence retail and virtual shopping experiences?

   • Methodology: Surveys and content analysis targeting consumers and brand strategies.
      

5. Ethics:

   • Focus: Addressing the ethical challenges in metaverse marketing.

   • Research Question: What are the ethical considerations in metaverse advertising and branding?

   • Methodology: Qualitative analysis based on surveys to check customer attitudes towards ethics in the metaverse.
      

Insights:

This comprehensive poster outlines the transformative effects of the metaverse on different sectors, providing valuable insights for marketers to strategically navigate this new virtual frontier. The research focuses on understanding consumer behaviour, industry adaptations, and the ethical implications of marketing in the metaverse.